Home > Sales Management, Social Media > How to Measure Social Media ROI for Business

How to Measure Social Media ROI for Business

I have been blogging about social media, entrepreneurship, marketing and recruiting for approximately 1 month.  It is hard to measure (quantitatively) ROI for a social media campaign. What I find most useful in any social media medium is the use of ‘Status Updates’. Facebook, LinkedIN and Twitter all use ‘Status Update’ feeds to see what others are doing at any given point in time. I understand Facebook is very conversational while LinkedIN is used in business.

When building a community, I find linking myself to other recruiters can actually increase your book of business. How? I find most recruiters use ‘Status Update’ to update their existing ‘Connections’ on what assignments they are working on at this given time or what assignments they need the most help on. Using a split fee recruitment network, recruiters can have an idea on what other recruiters are working on and provide candidate assistance on those ‘tough to fill’ assignments.

Aaron Uhrmacher’s article, ‘How to Measure Social Media ROI for Business’ is a great article that tries to find some form of measurable metric to assess social media in a business context. He does a good job in identifying both quantitative and qualitative measurements in how we can measure the effectiveness of social media in a business context.

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