Home > Sales Management, Social Media > Having a strong web/marketing presence can have hiring authorities calling you for your services rather than vice versa…

Having a strong web/marketing presence can have hiring authorities calling you for your services rather than vice versa…

Recently, I blogged about the use of YouTube videos in your firm’s marketing campaign while using Head 2 Head web presence as a core ‘case study’ example. I wrote on how effective this video can be used if marketed to the right audience. Sarah Welstead is a senior client relationship manager (aka senior recruiter) with Head 2 Head and has written this article on how effective the corporate video was in order to increase Head 2 Head’s brand awareness. According to Sarah, the results of this video are detailed below (as discussed in her blog):

  • Several potential clients requested meetings with us, because they wanted to hear more about our alternatives to contingency recruiting
  • Increased web traffic by about 20%
  • Increased average PPV (pages per visit) by about 33%
  • About 25 of our ‘brand champions’ reported referring us to a boss, friend or colleague (“I sent Bob at Acme Ltd. the link to the video and told him he should call you guys in the new year.”)

With the use of this innovative approach to recruiting, Sarah has concluded that their firm’s ROI has increased by over 500% just with the use of this video. Maybe traditional methods of obtaining job orders (cold calling hiring authorities)  is dead, and we (as recruiters) should try and embrace new ways of strategic marketing to promote our brand awareness. In essence, I believe with a strong marketing and web presence, hiring authorities should be able to find you (the recruiter) and your brand rather than recruiters searching out hiring authorities to find new clients and job orders.

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: