Home > Human Resources, Sales Management, Social Media > Using Youtube videos as a successful marketing tool in promoting your firm

Using Youtube videos as a successful marketing tool in promoting your firm

Here is a fun corporate Youtube video on recruiting.  Sure, some people might find it offensive – however, marketing this video to the right audience (customers) can be very effective. I am sure significant measurable results can be obtained with the use of this video (results measured by number of job related inquiries, new job orders, # of click through to website etc..). Head 2 Head has approached the recruitment market through a  very unique billing system. Instead of a traditional 20% contingency rate, they have decided to bill the client based on the number of hours a recruiter works up to a maximum of 60 hours.

At times, I wonder if this is really feasible. Sometimes important search assignments last a lot longer than 60 hours. Most of the time,  its not the recruiter’s fault that a search assignment has dragged on for longer than the 60 hours they have promoted. In any case, I found Head 2 Head’s web presence and social media strategy quite effective in promoting their brand.

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  1. January 3, 2010 at 7:49 PM

    As usualy social media marketing strategy which using video always has a unique taste than just writing a text

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