Home > Sales Management, Social Media > A company that is increasing sales through the use of a strong social media campaign – A study on 'Glynne Soaps'

A company that is increasing sales through the use of a strong social media campaign – A study on 'Glynne Soaps'

I have been following Chris Brogan’s blog for awhile.  He has posted an interesting article on how maintaining relationships will improve sales.  Now this is not a new point – in fact this is standard sales 101.  What’s interesting about this article is how he talks about the use of  social media (twitter, facebook, blogging) in order to maintain existing relationships.

We all know ‘soap’ is a commodity – however, when Chris needed soap, he was always reminded of ‘Glynne’ soaps.  Not Dove, Axe or any other brand. Glynne soaps used ‘modern’ marketing in a very strategic way.  They interacted with their customer base through conversations on twitter, product reviews placed on a facebook fan page and created a blog with a very interesting way of marketing their product. (You can see a picture of one of their marketing material  here).  All of this was done through a cost-effective social media campaign as they did not spend  money on expensive (and possibly ineffective) advertising campaigns.

Although Glynne soaps did a great job of using social media, Chris also points out a very important fact that has to be used in conjunction with a strong social media marketing campaign. The product (in our case  candidates) also has to be good!

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