Home > Sales Management > Marketing Trends in 2010 – Mobile Marketing

Marketing Trends in 2010 – Mobile Marketing

With the explosion of the internet within the last 10 years, the marketing field has drastically changed. Newspaper subscriptions have been rapidly declining with the emergence of news on the internet. I would believe within the last 3 – 5 years, we have been seeing a new trend emerging – Mobile Marketing. Smartphones are becoming so advanced that I once heard that the iPhone contains the power of a small 486 computer. With the new Android phone , iPhone and new Blackberries, there is definitely a trend towards marketing to business savvy individuals through their mobile phones. SMS Messaging has already taken off in Asia and some of the European countries  – however, it seems that North America is trying to catch up with the times.

I can see some new trends in mobile marketing occurring in 2010. Paul’s article ‘Five Can’t Miss Mobile Marketing Trends for 2010’ is an excellent article detailing how mobile marketing would expand and grow in 2010. He mentions one of the major trends that will occur in 2010 is:

“Adoption of Texting across generations – Texting is now engrained in our way of communicating, with the average American sending/receiving almost twice as many texts than phone calls”

What does this mean towards the recruitment (and manufacturing) industry? Setting up appointments and interviews through mobile phones will be more common. Quick messages to colleagues and senior management will be done not through e-mail, but through SMS text messages. Software and network systems can be developed to take advantage of SMS and texting mediums for the manufacturing floor. Imagine if there is a machinery breakdown at a plant, an operator will be able to push a button next to the machine which will send a SMS / text message immediately to the plant manager and/or supervisor’s cell phone and/or blackberry. Instant communication will increase productivity and efficicency on the plant/manufacturing floor.

Is this a new revolutionary wave in how we communicate? We will only find out as we embrace 2010 with new changes and new developments.

Categories: Sales Management
  1. Martha
    January 3, 2010 at 6:18 PM

    I had worked for a non-profit as Senior Employment Specialist/job developer I read severla posts on how much a sourcer makes. I would like to know if there are any companies searching for sourcers in banking and legal I am also familiar with the grant writing process that foundations require from non-profits seeking funds. I have been unemployed since 2006 when I lost my job because company clients I had wehre not hiring my cnadidates with expediency.

    I would welcome a reply. is ther eanyone searching for a person to help out on contract? or on a temporary bais? I am living in Brooklyn, New York and would apprecoiate any help last rate of pay searching $25.00 I am internet savvy but woulod require help if you need other features. I do not have teleconferencing features and at the time would have to borrow a computer.

    Thank you
    Martha Candolfi

  2. Martha
    January 3, 2010 at 6:22 PM

    additional note

    I applied fopr the police communication Interpreter linguist position and the police communications test. I have a native fluency of American English as well as fluency in Spanish. Interpretations are not a problem and translations I would estimate are on an accuracy level of

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