Home > Entrepreneur > When building companies, sometimes perfecting old fashioned techniques is best rather than inventing something new

When building companies, sometimes perfecting old fashioned techniques is best rather than inventing something new

I just came back from watching James Cameron’s Avatar. I have high respect for this director. Why? All of his films prior before (Aliens, Terminator 2, Titanic, True Lies) have been either major milestones that are considered ‘event changers’ in the movie industry. His new feature is a $350M spectacle that is expected to break box office revenues in the likes of Titanic. (Titanic grossed $600M domestically and over $1.8B worldwide).

The funny thing that I find is – there’s nothing new in Avatar. The story has been rehashed over and over again in Hollywood (The Last Samurai, Dances with Wolves) , there has been other movies that have costed $250M to make (Star Wars, Lord of the Rings) and did not fair as well as how Avatar is performing. What made this a success is that the studios were willing to let the director take full control of the creative and production process and the director delivered. The studios gave the director full confidence that he would make a game changer.

Maybe there’s a lesson learned here for companies. The companies that are most innovative are not necessarily the most successful. Its the companies that provide consistent service, and are best-in-class in an industry doing the same things consistently will be on top at the end. Avatar has done that. Sure, its a rip-off from other Hollywood features, but James Cameron made sure that what he has put on screen to the public is the ‘best’ there is at this time in an overly competitive movie market.

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Categories: Entrepreneur
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